Excel Development - Products We Have Licensed

Water Toys

What kid does not enjoy splashing water at each other in the Summer? Whether in a game format such as “Splash Out™”, or a toy like our successful “Wack water Tunnel™” re-licensed to Spin Master Toy/Swimways.

Stacking Games

Vertical themed games are often difficult to play, so most pastimes in this category are simple stacking systems with a unique twist that challenges good hand-eye coordination.

Preschool Toys

Whilst dominated by the behemoth, Fisher Price, smaller companies are beginning to make inroads into this category with unique and engaging mechanisms designed to attract and maintain the interest of very young children.

Plush Toys

Soft toys are always a winner provided you can add a whimsical element like the harmonies integral to the singing pets in our “Sing-a-ma-lings™”

Foam Sports

Although now more of a commodity (based on price-point rather than features) there is always room for a novel indoor/outdoor throwing toy.

More Foam Sports

Although now more of a commodity (based on price-point rather than features) there is always room for a novel indoor/outdoor throwing toy.

Board Games

Most board games for kids are now based on well-known Characters and Entertainment Licenses. For example, the “Ice Age™” movie, or “Clifford the Big Red Dog™”. Even with instant recognition, the game play needs a unique twist like revolving gameboard in our “Sorry Spin™” from Hasbro.

More Board Games

Even More Board Games

Jigsaw Puzzles

Several years ago, there was a craze for jigsaw puzzles encompassing unique characteristics, e.g., the image at 90⁰ on the reverse of puzzle pieces. However, a majority of jigsaw puzzles buyers remain adults attracted by traditional images of cats, charming landscapes, and beautiful paintings.

Gambling Games

Because of the controversy associated with gambling, this is a difficult category to enter and requires some clever innovation. For example, the talking card distribution system in “Jack Diamond™ Talking Electronic Blackjack Dealer.”

Food Activities

These fall into two distinct categories: mechanisms which replicate real world results in a toy version, such as forming miniature Easter Eggs in our Fab-Fastic Food “Choc-o-lotta fun factory®, or creating craftsman type edibles in our “Mini-Licious™” line from Lansay, France.

Electronic Games

One of the world’s first electronic board game was our “Battle Cry™”, the land version of “Battleship™”. A talking controller randomly commanded players to move their army up the hill, and the first to the top won the game. Today, such activities require similar magical features and often involving the electronic recognition and positioning of players’ pieces, etc.

Dolls and Action Figures

A tough category for which to create exciting, licensable product concepts; dolls must encompass a novel tactile element (think of “Water Babies™”) or a unique electronic feature like the interactive language in “Furby®”. A majority of Action Figures are solely based on Character Licenses from the major entertainment studios like those of Disney, Warner Brothers, and Marvel.

Dice Games

Nothing is more appealing than a portable pastime using dice in a game of “Yahtzee™” or our very successful “Doodle Dice™” with its whimsical icons on the dice face.

Compounds

Although presently obsessed with slime, the toy industry is constantly seeking novel, tactile compounds, such as our “wet” feelings doh in Hasbro’s award winning “Play-Doh™ Seaside Playworld.”

Card Games

Everyone is chasing the next “UNO®” either by adding a clever mechanism to this traditional card game (think of the card ejecting system UNO Attack®) or a unique play pattern as in SET™. Irrespective of theme, card games are considered low price-point/high-volume items, and so the royalties tend to be small.

Candy

This is an especially challenging area of design because the consumer rarely buys candy with a toyetic feature for more than $5 at retail, which means the components must cost less than one dollar to manufacture.

3D Puzzles

Brain Teasers and puzzles are a challenge to both invent and solve. Typically, these require an engaging feature, such as the pull-back motor driving other moving elements in our “Puzzle Ups” now re-licensed to Funskool as their “Build ‘n Go” line.

Rhino Hero Series

Some products lend themselves to further expanding upon a brand, such as the "Rhino Hero" series of stacking games, which have gone on to include additional titles such as "Rhino Hero Junior" and "Rhino Hero Super Battle."